Press releases are beating regular pages in Google AI Overviews

gaganghotra_ · x · 2026-08-31

SEO practitioner Gagan Ghotra observes that press release content is winning in Google AI Overviews, getting cited more often than ordinary site pages. His screenshot shows a 'Viral SEO' anchor linking to a Newsfile press release page, backing the claim.

Takeaway for indie devs and small teams: instead of only publishing on-site content, distributing product launches as press releases (e.g., via Newsfile) may be a cheap path into AI Overviews and AI search traffic.

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