Paid channels remain vital for scaling after finding PMF
damianplayer · x · 2026-08-31
The author argues that paid channels are still one of the best growth levers. The correct strategy is to use launches or organic content to find Product-Market Fit (PMF) and the right angle first, and then scale through paid spend. He criticizes startups that raise millions but spend nothing on owning their distribution, wasting budget on ads and hiring while their social presence remains dead.
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