Google's JohnMu Reaffirms SEO Fundamentals Amid AEO/GEO Hype
5le · x · 2026-08-30
Addressing the buzz around AEO/GEO (AI Engine Optimization), Google Search representative JohnMu reiterated that AI systems rely on search, and there is no GEO or AEO without doing SEO fundamentals. Speaking at Google Search Live and recently on BlueSky, Mu noted that while short-term tricks may emerge, companies seeking longevity should focus on proven, stable SEO strategies rather than chasing hacks. Tactics for LLM visibility are merely enhancements and should never replace core SEO efforts.
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