Superwall's side project policy leads to creation of open-source observability platform Maple
JordanMorgan10 · x · 2026-08-30
Background & Policy: Superwall co-founder Jake Mor shared the company's "semi-required" policy encouraging side projects. This stemmed from the founder's own "builder ADD" and the realization that top talent will work on their own projects regardless.
Key Findings:
- Candidates with side projects are significantly better hires.
- Employees are more motivated, knowing they have a good deal.
- Teammates earning more from side projects tend to be more loyal.
Outcome: Enabled by this culture, partner Jordan Morgan built Maple, an open-source observability platform focused on latency optimization. Built on ClickHouse and native to AI, it unifies Traces, Logs, and Metrics with sub-second queries and AI Agent analysis capabilities.
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