Adobe's Agentic Sites assembles hyper-personalized pages in ~1.1s, no frontier model needed

AI Engineer · youtube · 2026-08-30

Carlos Sanchez of Adobe demos "Agentic Sites": type a request like a camping-friendly coffee machine, and a full page — rewritten copy, suitable products, tips — assembles in under two seconds. Given any URL, the same tool builds an agentic version in about an hour; he did it to the AI Engineer site, producing an on-the-fly comparison of two conferences.

Key architecture: only certain blocks are generated (hero, product list, navigation, CTAs), while the whole site acts as a retrieval-grounded corpus under strict brand guidelines to avoid hallucination. Models are chosen per site and continuously evaluated for accuracy and speed — the fastest configuration averaged 1.1 seconds vs 4.6 for the runner-up. Pages can be pre-generated per persona, and his core point: this is block selection and arrangement, not a job for frontier models.

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