Social media strategy: WeChat Video Account outperforms Xiaohongshu in monetization

ezshine · x · 2026-08-29

The author shares social media operation experience for product builders, recommending a focus on YouTube, Twitter, WeChat Official Account/Video Account, and Bilibili. The author notes having 2,000 followers on Xiaohongshu with zero revenue, while WeChat Video Account was easier to grow, monetized quickly, and was more effective for driving traffic to private communities like WeChat groups.

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