Salesforce renames Commerce Cloud to Agentforce, mimicking IBM's Watson strategy
EntrepreneurJolly231 · reddit · 2026-08-28
Salesforce renamed its B2C commerce platform to Agentforce on July 6. The analysis suggests this is a strategic retreat rather than a tech upgrade. Since 2018, Salesforce lost ground to Shopify Plus due to a CRM-centric lens that didn't fit retailers' needs. The rebrand aims to obscure the struggling unit under an AI umbrella, similar to IBM's strategy with Watson, potentially accelerating enterprise migration to competitors like commercetools.
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