X's link UI update changes the game: how the split view affects engagement
gefei55 · x · 2026-08-28
The author observes that X recently updated its external link behavior to a split view (80% browser, 20% tweet), aiming to solve the engagement drop caused by users leaving the feed. The old advice that "links hurt reach" was due to user churn, not algorithm penalties. This change encourages users to return and interact, implying that including links in tweets is no longer a risk to organic reach.
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