Chart: LLM search is set to overtake organic search in 2026 — your SEO strategy is optimizing a shrinking channel
nikvassev · x · 2026-08-28
The author shares a chart arguing LLM search will overtake traditional organic search, with the crossover point in 2026. If your growth strategy still relies on ranking #1 on Google, you're optimizing for a shrinking channel. Buyers now turn to SearchGPT, Perplexity and Claude for recommendations — and those engines recommend brands based on third-party consensus across the web, not your own site.
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