NY now requires disclosing AI performers in ads; synthetic ads carry new compliance costs
eyishazyer · x · 2026-08-27
A rundown of US synthetic-media regulation: New York has passed a law requiring advertisers to disclose AI-generated performers in ads, while California imposes separate metadata requirements on synthetic media.
Brands running synthetic ads now carry a disclosure obligation, a metadata obligation, and a compliance review that didn't exist last year — while ads filmed with real people carry none of it. The author's point: today's AI-vs-human ad cost comparisons leave out the part backed by statute.
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