DHH plugs two products in one tweet without it looking like an ad
santiviquez · x · 2026-08-27
DHH (co-founder of 37signals) posted that his X mentions are out of control and that anything important must go through HEY email instead. Commenter santiviquez noted the tweet seamlessly advertises both HEY and his Omarchy project with clear value propositions, without ever feeling like an ad.
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