Google August Spam Update Impact: SEO Expert Audits 12 Sites, Finds No Major Losses
ayushtweetshere · x · 2026-08-27
An SEO practitioner shares an audit of the impact of Google's August spam update. He analyzed GSC data from his 12 websites (5.3M impressions) and found:
- No real impact from the August spam update, but heavy volatility around July 30.
- Of the 12 sites, 2 lost 2-5% traffic, 5 had minimal impact (0-8%), and 5 saw significant growth (11-55%).
He suggests that sites with major traffic drops likely engaged in programmatic/scaled content abuse. He advises sticking to classic SEO: write useful content, don't mindlessly scale with AI, and avoid spamming.
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