RedMonk breaks down GEO vs AX: getting mentioned vs what happens next in AI search

rseroter · x · 2026-08-26

Google's rseroter notes SEO still matters in the AI world: enabling Google Search grounding in AI Studio shows the system pulling top search results for a query.

The linked RedMonk piece distinguishes two emerging concepts: GEO (Generative Engine Optimization), born from the SEO/marketing industry's response to search shifting from Google to chatbots (also called AI SEO, AEO, or LLMGEO), and AX (Agent Experience), a more developer-focused idea about what happens after an AI system mentions you. TLDR: GEO gets you mentioned; AX determines what happens next.

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