Meta turns its Mac app into a full AI coworker with screen awareness and business data

aigleeson · x · 2026-08-26

Meta has upgraded its Mac app into a full "AI coworker." Key capabilities:

Screen awareness: attach any open window to the conversation and get answers or suggestions based on your current work (it sees the selected window but cannot control your Mac).
Cross-app typing: type inside any app, analyze social media performance, and build reports.
System-wide dictation: hold a shortcut and speak naturally; Meta AI inserts text wherever your cursor is — mail, documents, spreadsheets, code editors.
Real business data: creators and businesses can connect Instagram, Facebook, Meta Ads, Gmail, Docs, Sheets, and Slides, so answers draw on actual data.
Ads & social analysis: analyze Instagram post performance (reach, saves, shares, comments, profile visits) with creation recommendations; audit ad campaigns to surface best audiences, winning creatives, losing ads, and budget inefficiencies; compare your content with five similar brands.
Tangible outputs: turn findings into presentations, documents, spreadsheets, recurring reports, and weekly reminders — one conversation can go from raw data to a finished report.

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