loveholidays: AI-assisted code changes jumped from 7% to 79% in a year with Codex

OpenAI · youtube · 2026-08-26

OpenAI's official channel published a case study on travel company loveholidays: AI-assisted code changes grew from 7% to 79% in a year, while deployments increased 73% without growing the engineering team.

Codex also let product managers, designers and commercial teams build alongside engineers — 10+ new search experiences have already shipped through Search Playground, most of them built by non-engineers.

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