How Cal AI hit $50M ARR using an influencer playbook
SimplyAnnisa · x · 2026-08-26
Jake Castillo, co-founder of Cal AI, breaks down the repeatable influencer playbook that scaled the app to $50M ARR and led to its acquisition by MyFitnessPal in 18 months. The content covers the specific steps: selecting the right influencers, crafting effective DMs, simple hacks to get them interested, and the actual execution required to grow an app to 8-figures in revenue. Includes a video interview with detailed chapter timestamps.
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