How Cal AI hit $50M ARR using an influencer playbook
SimplyAnnisa · x · 2026-08-26
Jake Castillo, co-founder of Cal AI, breaks down the repeatable influencer playbook that scaled the app to $50M ARR and led to its acquisition by MyFitnessPal in 18 months. The content covers the specific steps: selecting the right influencers, crafting effective DMs, simple hacks to get them interested, and the actual execution required to grow an app to 8-figures in revenue. Includes a video interview with detailed chapter timestamps.
More from Venture
- Chip CDS widen as bondholders stop subsidizing overpriced hardware — GaryMarcus · 2026-08-26
- India's Ringg raises $10M from Peak XV to expand voice AI beyond calls — TechCrunch AI · 2026-08-26
- Airbound raises Series A to build a world without roads — paulfinneyx · 2026-08-26
- Dylan Patel: Jane Street and Meta capture AI's value, not OpenAI or Anthropic — MatthewBerman · 2026-08-26
- US Firms Ditch Anthropic's Flagship; Chinese Models Surge to 60% Share — FinanceYF5 · 2026-08-26
- Apple App Store gaming revenue falls 5% after antitrust court loss — ivan_bezdomny · 2026-08-26