Nine CEO Bets on Growth as AI Rules Slash Costs; Microsoft Copilot Content Deal Signed

nordicinst · x · 2026-08-26

Nine Entertainment CEO Matt Stanton sees a "world of growth in publishing" backed by new Australian laws forcing tech platforms into commercial deals with news outlets. Stanton expects contributions comparable to previous arrangements from Google and Meta. Despite aiming to cut $160m in costs, Nine recently signed a deal allowing Microsoft's Copilot to access its content and reports a good pipeline of upcoming AI deals.

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