Higgsfield sells AI video, but shoots its own ads with real humans
thisdudelikesAI · x · 2026-08-26
A publicly visible irony: Higgsfield, whose entire product is AI-generated video, hired real humans to film the ads selling it. When the budget was their own and conversion actually mattered, they put people on camera.
Icon went the same direction and prices it openly — 6 human-filmed ads for $999. The poster argues this is the real benchmark: everything else is a demo reel.
Related event: AI Video Seller Higgsfield Uses Real Actors in Its Own Ads(2 posts)→
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