AI cloning of UGC creators sparks ethics debate: face training replaces real humans

bigaiguy · x · 2026-08-26

A tweet highlights a trend where people are using AI to clone real UGC creators: scraping videos, training on their faces, and generating them saying whatever is needed without payment. This raises concerns about creator rights—previously they worried about video theft, now their likeness itself is at risk. In contrast, ad agency Icon emphasizes it only pays real people to film, positioning this as a differentiator.

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