Spending $12.7k for a #1 Spot Generated $600k Annual Pipeline
jonathan_wilke · x · 2026-08-26
Entrepreneur Dawood Khan shared a marketing experiment: spending $12,700 to buy the #1 spot on a paid leaderboard. Despite the product being non-functional, it drove 6,550 clicks, 1,800 signups, 50 demo calls, and currently represents a $50k/mo pipeline ($600k annualized).
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