Meta to bill for every WhatsApp Agent turn starting October 1
hubtyper · reddit · 2026-08-26
Starting October 1, Meta will change WhatsApp Business API pricing: every reply within the 24-hour service window will be billed.
Key Changes
- Greetings, confirmations, and clarifying questions are all billable turns;
- Service messages lack volume tiers, meaning costs scale linearly without bulk discounts;
- Per-country rates won't be published until September 1.
Impact & Exception
- Conversations starting from Click-to-WhatsApp ads retain a 72-hour free window;
- Paid acquisition strategies must adapt to land follow-ups within this window;
- The focus shifts from resolution to optimizing "messages per case".
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