Fal Design Head Adam Ho on branding and the 3% rule in the generative era

adamho · x · 2026-08-25

An interview with Adam Ho (Head of Design at Fal, independent studio owner for clients like Jasper and Coinbase). It discusses the distinction between brand and product design, the application of Virgil Abloh's "3% Different" rule in the age of AI, and how to maintain personal signatures and "vibe-coded" aesthetics in generative design workflows.

Related event: Fal Design Director on Brand Design in the AI Era(2 posts)→

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