Test of 1,000 prompts: ChatGPT and Google AI share only 2.6% of cited sources

nikvassev · x · 2026-08-25

A comparison running 1,000 identical prompts through both ChatGPT and Google AI Overviews found only 2.6% overlap in cited sources — 60.3% were cited by ChatGPT only, and 37.1% by Google AI Overviews only.

This means there is no single "AI search" engine deciding which sites matter: different AI systems build answers from very different sources. A content strategy optimized purely for Google visibility may perform completely differently in ChatGPT, and vice versa — one of the biggest misconceptions in content strategy today.

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