AI Flooded Marketing With Content — Only Scarcity Will Work Now
nikvassev · x · 2026-08-25
The author argues AI made marketing content too easy to produce and scale: supply exploded, trust collapsed, and everything became noise. Audiences are retreating to a small set of trusted sources — a few brands and a handful of already-followed creators — much like the 1970s when only institutionally-backed channels had reach.
The takeaway: in 2026, whatever is easy won't work; anything accessible becomes abundant. Marketing that works will be marketing that is scarce.
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