Outrank founder spent $12K on the #1 spot — here's the real conversion math
tibo_maker · x · 2026-08-24
Outrank co-founder Thibault reviews the outcome of paying $12,000 for the #1 position on a listing (plus more to outbid copycats) three days ago.
- Trials after placement: 44 on Friday, 38 on Saturday, 31 on Sunday, vs. a 20/day baseline — 53 incremental trials
- Usual trial-to-paid conversion is 50%, and Outrank's LTV is $2k
- He only needs 6 of those 53 to stick (11%) to break even, leaving a wide margin for error
He adds Outrank ranks first in the SEO/AI visibility category and expects ongoing traffic from it.
Related event: Outrank Co-founder Spends $12,000 on Top Ad Slot, Shares Results(2 posts)→
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