AI marketing should focus on individual agency, not just productivity

nickbaumann_ · x · 2026-08-24

The author argues that framing AI solely around "productivity" is problematic, as it feels like an employer demand rather than a user benefit. Immediate value for individuals lies in feeling empowered, capable, and less overwhelmed by menial tasks. Leaders should frame AI as a tool that grants people more agency over their lives and work, rather than just a way for companies to extract more output.

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