Similarweb: 26% of free ChatGPT responses now contain ads

emmanuelvivier · x · 2026-08-23

Similarweb launched a tracking dataset for conversational AI ads, utilizing anonymized web usage data. Reports indicate that 26% of responses on free ChatGPT and nearly 30% of ad-eligible queries on Google AI Mode include sponsored ads, highlighting the normalization of ad placements in generative AI outputs.

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