Fanatics Architecture: Making Escalation Core to Agent Design

krishnan · x · 2026-08-23

Fanatics Betting and Gaming detailed its agent architecture built to handle high-volume support spikes (40+ inquiries/2 min) during major sporting events, distinguishing between routine queries and responsible gambling risks.

Architecture Breakdown:

The design treats escalation to humans as a product feature, not a failure. This approach improved containment by 56% and boosted resolution rates.

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