AI is everywhere in corporate Australia except the P&L, says AFR

soumitrashukla9 · x · 2026-08-23

The Australian Financial Review writes that AI is everywhere in Australian firms — "except the top line, bottom line, or lines in between." The piece cites the book Messy Jobs (with Li and Wu), arguing that real jobs are bundles of interdependent tasks, so replacing them requires organizational redesign, not just tool swaps — which helps explain the missing ROI. It also touches on Nvidia's bizarre $500B deal with major banks and private capital to package "AI factory compute" as an investable asset class.

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