Ox Alpha's 100T tokens/day giveaway costs $1-2M in electricity at full capacity
teortaxesTex · x · 2026-08-22
Mystery model Ox Alpha is free for a week with a promised 100T tokens per day. One estimate puts full-capacity electricity cost at $1-2M daily (assuming 100MW of Hopper-grade datacenter at $0.07-0.14/kWh).
Actual usage so far is only 5% of capacity; OpenRouter shows 26 TPS average, with 98% input tokens (87% cache hit) and just 1.3% output tokens. Commentators argue the unverified 100T/day promise was lowkey genius marketing: it made people assume the developer is GPU-rich, drew attention to the model's genuine strength, and speculation about Google/xAI/Meta/Nvidia behind it is only bolstering its reputation.
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