A $100M-ARR AI firm runs 100 seeded Reddit accounts to win LLM citations
AccBalanced · x · 2026-08-22
Alexis Ohanian amplified a widely shared conversation: a growth lead at an AI company doing $100M+ ARR said they run about 100 seeded Reddit accounts driving 15M views per month — all so their product gets cited in the top 3 of its category by Claude, GPT and Gemini.
Framed as more proof that the Dead Internet Theory is real, it signals that LLM citations are becoming the new mass discovery channel, shifting content-seeding efforts from Google SEO to model-scraped communities like Reddit.
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