AI Employee Cuts Ad CPA by 41%, Managing $268K Spend
aryanXmahajan · x · 2026-08-22
An AI agent named Viktor managed $268,000 in ad spend across 29 markets, reducing CPA by 41% to $24.30 against a $30 target. Running inside Slack, it performs bi-daily checks for budget drift, dead sets, and creative windows, proposing actions for human approval. This solves the issue of campaign neglect and delayed reaction to performance spikes.
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