X Ads launches MCP: AI agents can now manage ad campaigns via conversation
XFreeze · x · 2026-08-22
X Ads has become agent-native with the new X Ads MCP, allowing AI agents like Grok, Grok Build, and Claude Code to connect directly to X Ads accounts and manage campaigns through natural conversation. Agents can check performance, create/manage campaigns, search interests/locations for targeting, create ad posts, promote posts, and more. There are 23 tools available. Safety: new campaigns are created paused by default, preventing AI from spending money until explicitly activated.
Related event: X Ads Launches MCP for AI Agents to Manage Campaigns(3 posts)→
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