levelsio and other indies are banking $10k–$200k with ad-first websites

marclou · x · 2026-08-22

Marc Lou highlights a wave of ad-first websites popping up lately, built by indie devs including @levelsio, pulling in $10k, $42k, and $200k respectively — with many more he's forgotten. His takeaway: distribution is now the real moat. As AI drives the cost of building a website toward zero, content creation is no longer scarce; whoever owns the traffic captures the money.

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