Tech's favorite job title rebrands: sales becomes GTM, support becomes customer success
FinanceYF5 · x · 2026-08-21
A viral tweet rounds up tech's classic job-title rebranding: sales → GTM, marketing → growth, freelancer → fractional executive, admin assistant → chief of staff, bizdev → partnerships, customer support → customer success, and software engineer → Member of Technical Staff. Widely relatable for industry insiders.
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