OpenAI to roll out ChatGPT ads in Europe, hitting paid subscribers too
HeyZoyaKhan · x · 2026-08-21
ChatGPT ads are launching in 31 European countries next week, targeting not just free users but also Go subscribers paying nearly €7/month. This move highlights OpenAI's financial pressure, as compute costs reportedly outpace revenue by tens of billions, turning the rollout into a necessity rather than a feature update.
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