SEO Vets: Legacy Agencies Are "Baked Into" AI Search Citations, Newcomers Locked Out
round · x · 2026-08-21
Veteran SEO practitioner JHTScherck observed that in B2B AI search fan-outs, legacy agencies dominate citations — 95% of cited agencies are over 10 years old. His team has done zero AEO work yet is already baked into the system.\n\nLily Ray added that the key takeaway is "baked into the system": AI search citation patterns are hardening in this direction, making it a channel largely inaccessible to brand-new companies.
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