Trend watch: AI companies drive GTM with eye candy while AI becomes hidden infrastructure
arthurcolle · x · 2026-08-20
The author notes a trend among companies like Corgi: using virality and eye-catching visuals to drive go-to-market while keeping AI as a hidden infrastructure layer. His takeaway: even when AI is used properly, people don't want to hear about it — posting eye candy on X has itself become an acquisition strategy.
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