AI shopping hits a reality check, says former Fortune reporter

gerardsans · x · 2026-08-20

On the Ground Level AI podcast, former Fortune journalist and The Aisle founder Jason Del Rey discusses the state of AI shopping. The core theme: expectations have fallen sharply over the past year—retail executives and AI labs once expected disruption on the scale of mobile commerce or Amazon Prime, but nine months later the picture is far more complicated.

Jason notes consumers really are using ChatGPT and other tools for product research and discovery, but AI labs underestimated how hard e-commerce is. The conversation also covers what shoppers actually want from shopping agents and who controls the next era of online commerce.

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