ChatGPT Citations Drop for Reddit; Marketers Debate Impact on SEO

sanderssays · x · 2026-08-20

Observers noted that ChatGPT has almost completely removed Reddit from its prompt responses, likely due to query fanout changes. Marketing expert Krista Doyle countered the panic, emphasizing that buyers still make decisions on Reddit regardless of citations, and the platform is investing heavily to remain a destination for purchase decisions. She predicts citations will bounce back but advises marketers that citations are just one part of Reddit's marketing value.

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