Search disruption is inevitable: KPIs miss the bigger picture
firstadopter · x · 2026-08-20
Citing a 90% drop in personal search usage despite Google's reported growth, this commentary argues that relying on KPIs is shortsighted. Comparing search to buggy whips and Blackberries, it claims disruption is obvious and inevitable, suggesting current multiples deserve to be cut and that "cope and hope" is not a valid strategy.
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