Making a 15-Second AI Commercial: Workflow and Lessons Learned
mneary0 · x · 2026-08-20
A developer shared a hands-on workflow for creating a 15-second commercial for a fictional drink using AI tools, detailing the process from generation to post-production.
- Tools: Used Higgsfield AI's Seedance 2.5 model (leveraging a 33-day unlimited promo) and Claude for prompt engineering.
- Key Techniques:
- Consistency: Created labeled reference images for characters/locations and @-mentioned them in prompts.
- Prompting: Refined prompts with Claude and added technical details (e.g., camera lens).
- Shot Strategy: Found that generating individual shots with specific prompts yielded better results than multi-shot generation, reducing artifacts like "walking through counters".
- Post-Processing: Upscaled 720p outputs to 4K using Topaz Artemis.
- Audio: Used ElevenLabs EMusic API with a JSON schema to orchestrate the track via Claude Code, defining intro/mid/outro segments.
- Optimization: Plans to use image storyboards for keyframes to minimize iteration costs.
- Automation: Noted Higgsfield's MCP support for building local orchestration apps with Claude.
Related event: Creators Share Full AI Commercial Workflows with Midjourney and Seedance(8 posts)→
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