ChatGPT search cites Reddit and YouTube less, official sites more, SEO vet says

lilyraynyc · x · 2026-08-19

Veteran SEO Lily Ray summarizes observed changes in ChatGPT search behavior: heavy use of site: searches in fan-out queries (which prevents lesser-known domains from being retrieved), elevating .gov, .org and other "official" sites in fan-outs, and citing Reddit and YouTube less often while citing official brand sites more.

Her read: all of this suggests OpenAI is trying to reduce spam making it into ChatGPT's responses.

Related event: ChatGPT Ramps Up Searches and site: Filters to Curb Spam(3 posts)→

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