Team lost €21k in sponsor revenue due to poor pipeline management
nikola_mr64990 · x · 2026-08-19
A small AI tool testing team (Tom's KI Ecke) nearly lost €21,000 in renewals because sponsorship requests were scattered across inboxes and DMs, with no clear ownership.
They fixed this by assigning Viktor to own the partnership pipeline:
- Tracking every inbound brief
- Chasing missing specs
- Flagging renewal windows before they close
- Keeping invoice status updated in Slack
This aligned the editor, finance, and ops leads, preventing future revenue leakage.
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