JD.com launches Cyber Qixi Gala featuring JoyAvatar digital humans
京东JoyAI · wechat · 2026-08-19
JD.com will host the "Cyber Qixi Gala" on August 19 at 8 PM, powered by its JoyAvatar digital human technology. The event blends traditional Qixi culture with cyber aesthetics, featuring digital avatars of classic couples like Xiang Yu & Yu Ji and the Cowherd & Weaver Girl in a choir performance. It includes diverse formats such as comedy and fashion shows, offering red packets and flash sales to promote a "culture + entertainment + consumption" model.
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