Designer pushes back: major AI firms don't use their own AI design tools for marketing

tawnniee · x · 2026-08-19

Designer RockyRoark argues AI design tools are close to a bubble: most major AI companies don't use their own AI tools for marketing materials because audiences spot AI-generated work instantly. His take: AI output is only ever average, with no real creativity or joy behind it.

tawnniee adds that the word "design" evokes completely different mental images in different people — and the same is true of AI. That semantic gap should make anyone rethink claims that AI will "solve design."

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