Cinemas hand-draw posters for 'Niu Lai', pushing box office from 7k to 598k yuan
basedjensen · x · 2026-08-19
The animated film 'Niu Lai' went viral for its rough animation style, inspiring cinema staff across China to create hand-drawn promotional posters. With almost no marketing budget, the film's projected revenue surged from 7,169 yuan in its first nine days to 5.98 million yuan, showcasing a unique internet buzz and creative industry response.
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