AI Agents Won't Kill Ads: Targeting and Optimization Systems Here to Stay
surmenok · x · 2026-08-18
Antonio García Martínez argues that AI agents buying goods won't fundamentally disrupt the ads industry. While the call-to-action becomes machine-readable, the underlying machinery for targeting, optimization, attribution, and budgeting will remain, albeit re-engineered for agentic data flows. This counters the view that agents will naturally bypass placement bias in online marketplaces like Amazon or DoorDash.
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