Google Search Console Reports Widespread Drops in Impressions and Clicks
gaganghotra_ · x · 2026-08-18
Numerous site owners and SEO experts have reported significant drops in impressions and clicks starting around August 12th within Google Search Console's performance reports for both traditional search and Generative AI features. Industry observers like Glenn Gabe note that the decline is widespread and inconsistent with data from other analytics platforms, suggesting a likely bug in Google's reporting backend. The Generative AI performance report, while not showing click data, also exhibited a similar sharp decline in impressions.
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