DeepSeek hikes prices up to 12x, Cola Token Plan adjusts model pricing
oran_ge · x · 2026-08-17
DeepSeek has significantly raised prices after gaining market share, with cache price increases exceeding 12x and overall increases of 3-6x. Cola Token Plan has adjusted its model pricing, now about 3x previous levels. Flash and Lite models saw price increases, but Flash remains cost-effective; Lite and Basic are now similarly priced with comparable capabilities, though Lite excels in Chinese writing. Cola is designing new plans to maintain value for subscribers.
Related event: DeepSeek's Price Hike Forces Cola Token Plan to Raise Prices(2 posts)→
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